These books will help you build better community service events that are engaging and fun!

• Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
  by Philip Kotler and Nancy Lee
  Personal stories from 25 business leaders explain why charity is both good P.R. and good for business. Kotler, marketing mega-author and marketing professor at Northwestern University’s Kellogg School of Management, and coauthor Nancy Lee, founder of a social marketing company and faculty at University of Washington, show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. College athletics is a business so use this book for ideas to improve your community service events.

• People Over Profit: Break the System, Live with Purpose, Be More Successful
  by Dale Partridge and Blake Mycoskie (Foreword)
  Sevenly founder and serial entrepreneur Dale Partridge uncovers the seven core beliefs shared by consumers, starters, and leaders behind the new breed of socially conscious business models. In this Wall Street Journal and USA Today Bestseller, Partridge outlines a plan for creating a sustainable world that values honesty over deception, transparency over secrecy, authenticity over hype, and ultimately, people over profit.
  
  
• Soul of a Citizen: Living with Conviction in Challenging Times
  by Paul Rogat Loeb
  Soul of a Citizen is the book of inspiration for social activists and change makers. Loeb tells moving stories of ordinary Americans who have found unexpected fulfillment in social involvement and, through their example, compels the reader to move from passivity to participation. The key take away: The reward of our action is nothing less than a sense of connection and purpose not found in a purely personal life.
  
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• The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change
  by Adam Braun
  Adam Braun built more than 250 schools around the world and is sharing what he’s learned and the steps to a more successful and significant life in this New York Times bestseller. The Promise of a Pencil chronicles Braun’s journey to find his calling, as each chapter explains one clear step that every person can take to turn their biggest ambitions into reality. True to Braun’s story, all proceeds from this book support Pencils of Promise.
  
  
• Start Something That Matters
  by Blake Mycoskie
  Founder of TOMS shoes Blake Mycoskie tells the story of one of the fastest-growing, socially conscious shoe companies in the world and explains the One for One business model that’s the key to the company’s success. Mycoskie presents six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life. For every book purchased, a new book is donated to a child in need — the One for One business model in action. This is a must read and will help you create more engaging community service events for you student-athletes.
  
  
• A Path Appears: Transforming Lives, Creating Opportunity
  by Nicholas Kristof and Sheryl WuDunn
  Pulitzer Prize winning journalists Nicholas D. Kristof and Sheryl WuDunn explore how altruism affects us, the markers for success, and how to avoid the pitfalls in this bestseller. Through their stories from the front lines of social progress, we see how real people have changed the world, underscoring that one person canmake a difference.
  
  
• Corporate Community Relations: The Principle of the Neighbor of Choice
  by Edmund M. Burke
  Burke, former dean of Boston College’s Graduate School of Social Work and member of President Carter’s domestic policy staff, shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order to preserve their license to operate. Burke uses shares examples of success and describes strategies and programs that enable companies to become “neighbors of choice.”
  
  
• Good Works!: Marketing and Corporate Initiatives that Build a Better World…and the Bottom Line
  by Philip Kotler , David Hessekiel and Nancy Lee
  Kotler and Lee (who also wrote Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause) join forces with cause marketing authority David Hessekiel on this guide for integrating marketing and corporate social initiatives into a company’s broader business goals. It’s the handbook for corporate managers and staff on how to choose the most appropriate issues, best partner and highest potential initiatives and effectively execute a CSR-marketing campaign.

What books would you add to this list to help build better community service events?

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